The Trend Radar: 97M Views
1. I Wanted To Be…
This trend turns a dream identity into a reveal.
Most versions use childhood photos, old videos, or throwback clips to show that the identity was always there.
For creators, it is a simple way to turn old camera roll content into a story.
How to use: Turn your app into the tool behind someone’s “main character” identity, whether that is the organized girl, the fit friend, the smart student, or the person who finally has their life together.
Read the full trend here.
2. The Fake Name Trend
Creators post short b-roll, then add text about someone yelling at them for something they are clearly guilty of.
The twist is that the “name” is written as one long phrase with no spaces.
Example:
“When my manager starts saying ‘stopscrollingatwork’ but my name is social media manager so I ignore it.”
For creators, this makes guilty habits feel funny instead of obvious.
For apps, it works well around behaviors people already repeat: scrolling, shopping, saving, procrastinating, booking, tracking, or organizing.
How to use: Take the habit your audience keeps doing anyway and turn it into a fake identity your app can either enable, organize, track, or fix.
More at 7.2M views. Read the format here.
3. The “Lock In” Situation Trend
Creators are turning very specific situations into funny POVs.
Take a random clip, selfie, pet video, outfit check, work moment, or everyday scene.
Then add one on-screen hook that describes a specific feeling.
How to use: Find the tiny moment where your audience suddenly needs help, then make your app feel like the tool that appears exactly when they “lock in.”
See more examples at here.
4. Sunrise or Sunset?
This trend starts with one question followed by one brutally honest reply.
The best versions work because the setup is soft, but the payoff is sharp. For creators, it is a simple two-person format built around contrast. For apps, the same structure can expose a user pain point in a funny way.
How to use: Let the trend say the uncomfortable truth your audience already knows, then position your app as the next move after the brutal answer lands.
See more at 1.4M views and get the sound here.
5. I Think I Need A…
This week’s list format is about random life updates.
Creators post a daily-life photo, then overlay a short list of what their life looks like right now.
The list usually mixes small wins, tiny problems, one delusional line and end with “life is good”.
Example:
“No boyfriend.
Gym 4 times a week.
Back hurts.
Same 3 friends.
One delusional crush.
Life is good.”
More at 1.8M views and 1.6M views. See the full trend here.
