A new climbing app is starting to gain traction with a format that already proved itself in another sport.

Climbah, released 164 days ago, has already broken into the Top 100 in Sports across more than 10 countries.

Since the end of 2025, its Instagram and TikTok pages have generated a combined 1.65M views, with 938K on Instagram and 718K on TikTok.

On the surface, the content looks exactly like what you would expect from a niche coaching app. The videos are faceless, AI-narrated, and educational. They open on beginner mistakes, common misconceptions, or simple prompts like what new climbers actually need to start.

Underneath, they use sport footage with a soft white overlay, then walk viewers through what is going wrong and how to fix it.

The interesting part is how familiar the whole thing is.

Climbah was published by Prabhkirat Singh, the same founder behind JAB AI, the martial-arts coaching app we covered earlier.

And once you put the two side by side, the pattern becomes hard to miss. The sport changes, but the distribution logic stays almost identical.

In both cases, the authority comes from the footage itself, while the AI voice-over explains one lesson at a time through light edits, simple captions, and direct teaching. Only after the viewer has learned something useful does the app appear as the place to train more seriously.

For app founders, this is worth paying attention to: he is reusing the same low-cost content wrapper across two very different sports niches, real footage, light visual markup, AI voice-over, one useful lesson, then the app as the next step.

It is a simple way to make educational content feel polished and credible without needing creators or production.