GoViral kick-started the whole content creation category around Pinterest photo slideshows and “viral tips,” and now every week, there’s a new app trying to copy that exact success.

The formula in question:

Slideshow + Pinterest photos + generic tips = 0 creators needed, one person can run the whole thing across multiple accounts.

But this week we found one platform that is actually trying to go a different direction.

Blotato is an AI platform for content creation and automation.

Instead of faceless slideshows, they’re building a network of TikTok creators and pushing a format that feels more natural and personal.

The creators film close‑up videos explaining how their faceless content went viral.

“I MADE A VIDEO WITHOUT SHOWING MY FACE IN 5 MINS… GOT 300k VIEWS” → 155.4K views

“How I Create Faceless Theme Pages That Actually Go Viral” → 17.4K views

The views aren’t huge yet, but the strategy is still in its early stage.

Blotato is betting on creator‑led authenticity in a category dominated by faceless slideshows. We’ll keep monitoring their progress closely.