This trend starts with the hook setup:

“I don’t feel so good. I think I need a…”

Then the post reveals the “cure.”

The trend is still early but we’re already seeing several variations in the study niche, travel and health niche.

Apps can adapt this as a simple before/after reveal.

6.4M views

561k views

@tayybann

That’s my best friend!!! That’s my best friend 🤪 @Olamide

♬ original sound – Taliyah Joelle

Sound: https://www.tiktok.com/music/original-sound-7640242999204596511