BoldVoice, the well-known English accent training app from 2021, is back in the spotlight. The team just launched a new account that’s pulling in millions of views.

Since October, the app has moved up from #60 to #46 on the charts.

The team is now running three TikTok accounts and racked up 206.48 million views so far, with 194.7 million coming from its newest account, @boldvoice.gina.

This creator posted her first video on September 3rd, and has been sticking to the same format since then, a headshot video with a hook overlay.

In her videos, she opens with a clip of herself crying over not being able to pronounce an English word.

The hook doesn’t change much, and it always revolves around the idea of “why is English so hard?” :

Her most viral video to date was posted on November 4th. It racked up 21.8M views, 1.8M likes and over 11,000 comments, a lot of them inquiring about the app she shows on camera.

But this format isn’t new.

A while ago we covered how Airlearn started using the “crying while learning” format and pulling millions of views with this exact same setup.

The learning tools battle never ends.

Keep watching to stay in the loop.

Access BoldVoice’s collection: https://app.shortimize.com/c/2b10FzlMouF8vn