Airlearn’s “Duolingo-dissing” era isn’t over but a new emotional format is now pulling the views.

With $60K MRR and 90,000 monthly downloads, they’ve climbed 14 spots to sit at #74 in Education backed by 235.3M total views.

Airlearn’s creator network is constantly growing with over 160 accounts,with the last 30 days alone having brought in 3.3 million views.

And it’s driven almost entirely by one repeated emotional format: Tight frame. Crying face. Short frustration text.

@alex.learningfrench -> 813.5K views

“I’m so jealous of people whose first language is French what do you mean you’ve never cried guessing the gender of a washing machine.”

@learnnwithgeo -> 245.3K views

“Why is Italian actually so hard?? ”

@learnnwithgeo -> 138.5K views

“Why is Italian so hard?!”

All their top videos for now are in French, but the format seems to be working across multiple languages. The next top-performing hooks are in Spanish and English.

And the hook data explains exactly why this format works.

Short hooks dominate.

Every top video starts with a question and outperforms every other hooks.

They’re proving the same emotional script can be used multiple times.

Track all their accounts here: https://app.shortimize.com/c/2b10C3yQgg26Ax