The operating system for creator-led app growth.
Build an ambassador program that scales.
Build an ambassador program that does millions of views for your app. The exact scouting, pricing, training and content systems used across 500+ creators.
From managing 500+ creators • 600M+ views generated • Proven on #1 App Store apps
Inside the guide
From first creator to repeatable system.
Built to be used, not admired. Every chapter ends in a decision, template or operating process your team can apply.
Scouting & Hiring
Six proven ways to find and sign dedicated ambassadors fast
Pricing Schemes
CPM, retainer, or hybrid models with real cost benchmarks
Training & Testing
Get creators producing viral content from day one
Scaling Programs
Go from 5 to 50+ creators without losing quality
The 4 Core Formats
Formats that drive views and conversions, with examples
Hook Writing 101
100,000+ hooks database plus hook engineering frameworks
Real Case Studies
SUSH, Cheaterbuster, CoupleJoy, and more deconstructed
Datasets & Templates
Spreadsheets, contracts, and vetted creator lists
Already helping teams build the system.
“The guide is super complete and covers every key topic. We applied much of it to our strategy, especially the Content section and the templates provided. Highly recommend it.”
Matei BanfiMarketing Director @ Delta by eToro“Loved the ambassador guide, it was very complete and useful. I'll be using it as I set up my strategy, in particular the sections on creator pricing schemes and hiring process”
“I really recommend the guide for anyone looking to market their app on TikTok. Great insights on how to hire creators and detailed case studies of viral apps”
Choose how you want access.
Buy the Guide once, or get it included with a full year of SGE Premium.
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Common questions.
Both. If you're starting from zero, we walk you through setup step by step. If you're already running campaigns, you'll find advanced scaling strategies, exact pricing models, and optimization tactics we use with 400+ creators.
Your creator program should be a system.
Use the exact playbook for finding, training and scaling creators who can consistently produce winning content.