Wrapped season is here again.

Last year, WA Wrapped, this other app, went number #1 in Lifestyle, getting seven thousand new users per hour and generating six figures in just a few days.

Now, the app is 2025 Wrapped:

It is from a developer called Jibran Khalil who also built the app Things With You which we covered here: https://www.socialgrowthengineers.com/is-reaching-10k-mrr-on-your-bucket-list.

He knows the app game well.

He owns fourteen apps in the store and is known in the indie and bootstrapped social app space.

Since November 12, the team has been building toward this moment and has made 27.7 million views across 226 videos.

They run 10 accounts and across those videos two formats really stand out.

The first is a shocked face that holds for 3 to 4 seconds then cuts to a greenscreen reaction with the line X people blocked me on TikTok.

The second is a screen filled with hooks that lead into the same X people blocked you line.

There are also many variations with hooks shown across several frames.

You can find all their hooks and top performing videos here.

They will likely keep pushing downloads fast and may hit a million or more soon since the app was timed perfectly with this year’s Spotify Wrapped.

We will share a follow up on their strategy in a few weeks.

Stay tuned.