Back in April 2025, a nutrition tracker app found one of the smartest content formats in the Health & Fitness category.

A fresh TikTok page, @toquio.app, pulled 4.4M views in just 2 weeks by repeating the same setup over and over again.

Each video opened with two plates of food. The plate on the left was the more caloric option. The one on the right was the lighter alternative.

The creator would first act like he was about to eat the heavier meal. Then he would stop, shake his head, and cut to an old photo of himself when he was heavier.

After that, he would choose the lower-calorie plate instead.

Only then did the app appear.

The best-performing version hit 1.6M views with a two-word hook:

“Fat Trauma“

That hook seems to have been the strongest one in the format.

It is short, emotionally loaded, and instantly explains why the creator is making the choice he is making.

Besides the hook, there was another layer helping the videos travel too.

The creator often appeared with an AI-enhanced celebrity-like face, which gave the content an extra engagement loop. In this case, commenters kept saying they thought he looked like Robert Pattinson, and he played into it by replying that he was his cousin.

That kind of comment bait only added more reach to a format that was already working. Why they left is unclear. But the content they left behind still feels like a hidden gem.