Last time we covered Voca, the app had entered the language-learning arena with a 20-creator network and 6.8M views.

There was already volume, multiple creators, and a recognizable visual identity through the cute AI avatar. But the content still felt early.

Since then, we found about 70 more accounts and they reached 75.9M views:

The main format we’re seeing right now work best for them is the “keeping busy while learning something” format.

They are repeating this setup across multiple accounts: a creator sits down with food, opens the app, and starts learning a language by talking to the AI avatar while eating.

2.1M views

1.8M views

The app feels less like a study tool and more like something you can open in the middle of a normal routine. The food isn’t there on accident, it gives the video a visual and familiar setup and adds movement.

You open the app, start talking, and practice in the middle of whatever you are already doing.

The newer content also shows Voca moving into more specific real-life scenarios.

“We adopted a dog, but he doesn’t understand us. Only in Polish.”

That video pulled 1M views consecutively on Reels and 565K views on TikTok.

They’re now posting in more than 10 different languages.