SGE Logo

8 Million Views & CTA Plot Twist In Comments

A brand-new account with three videos just pulled 8M views, and the real hook is not in the video at all.
SGE Team
8 Million Views & CTA Plot Twist In Comments

We found a brand‑new account created this week with only three videos. BadHealth is an AI app that suggests recipes based on the ingredients you already have at home.

Their best video follows the classic before‑and‑after arc and pulled 8.6 million views and 1.6k comments.

The app is never mentioned in the video. But in the comments, she drops the real play:

“I worked out 4x a week using the upper lower split, walked a mile a day, used badhealth app for meal recs…”

“Just eating good food… I used an app called badhealth for meal recs…”

She’s turning the comments into the CTA, driving more replies, more debate, more saves, and promoting the app without ever saying it in the video.

Premium preview

All You Need to Go Viral

Pro View

Your growth strategy command center

Detailed Analysis

Advanced viral breakdowns

Hundreds of Apps

Competitors & viral formats

Newcomers

Early access to rising stars

Opinions

Deep dives from growth hackers

1000s of Accounts

Competitive analysis database

The Growth Lab

Exclusive newsletter and live events

Niche-Specific Growth Guides

Delivered every month

Cancel anytime.