ATM Gaming’s International Growth: Half a Billion Views in 27 Accounts
- in bulk recording, consumer, international expansion & 1 more
424,841,400 views over 27 TikTok accounts.
Their strategy is so good, they copy paste it 10 times on 10 different games… …and they’ve succeeded 100% of the time:
ATM Gaming released Juduku in 2018, made millions of views on TikTok and Reels and launched 9 more card games after that. Strategy is simple, smart and repeatable.
EVERY single video begins with a close-up of one of the cards, followed by the footage of a group of friends hanging out around the table at a bar, sharing their answers. Simple, fun, and hooks you straight away:
Games with Qs about sex and relationships, family challenges, quizzes… it doesn’t matter, the content is all the same. And so are the creators (check for yourself):
They hired small groups of creators to produce 15+ videos in less than 30 mins. All they have to do is sit around a table, get the cards out and record themselves playing.
And they also realized that they could easily do the exact same thing to expand to 3 other EU countries (Italy, Spain & Germany).
All they had to do was get 4/5 creators that speak the language to create the exact same content. But as I looked closer I found a catch, that made it even more interesting:
Take a look at Little Secret. They started with a France account, and soon launched one in German, one in Spanish and one in Italian. But if we look closely, you’ll see that most of the videos are filmed in Paris.
By creating multiple accounts for each game, each focusing on a different country, they were able to reach millions of users, and what’s crazy is that:
For two of their games, Spain became by far the largest TikTok audience, converting into additional millions of $ in revenue. They reached half a billion views in 4 different countries by simply producing the same content in different languages… all in the same city (Paris):
They scale across multiple countries, games, and… platforms. They ran the same strategy on Instagram Reels and generated millions of views there as well:
You can track all ATM Gaming’s accounts on TikTok through our public collection on Shortimize:
https://app.shortimize.com/c/2a1043F87jqLUd
