Page Pilot

Website and e-commerce platform Page Pilot has been getting strong results from its talking UGC content. This is not the first time the brand has gone viral with this exact format.

The “I’m 21 and I made over $10K” angle clearly worked. The video was posted two days ago and has already pulled in 718K views and 644 comments.

Symmetry

Fitness app Symmetry is sticking with its faceless slideshow format, and this time it reached 1.8M views.

The format stays the same. The first slide is always someone crying about “2 years of no contact,” and the second is a screenshot of the text, with the sneaky app notification sitting right below it.

Margins

Book tracking app Margins finally found a hook that keeps working, so it is going all in on it.

“If I die, my best friend has one job, and it is not crying” is trending right now, and you should use it when you get the chance. We covered the format in more detail here.

They always make the app’s history one of the things her BFF needs to hide. This video pulled 576K views, but plenty of other creators are riding the same wave too.

Zestr

Recipe app Zestr has just started testing an unusual new format.

The video is fully faceless. All we see is a creator swiping through their parents’ phone and showing the apps on it. The twist is that Zestr’s app icon appears more than 10 times, which naturally pulls the viewer’s attention.

This video hit 252K views, and another one using the same format, posted right after, hit 229K views.

Creed

Creed, the Bible app, keeps leaning into silent UGC and long wall-of-text hooks.

In some posts, like this one, they quietly sneak in a mention of Creed’s streak feature.

“Losing your boyfriend to priesthood is probably the weirdest feeling. Like, YESSS, I am so happy for him, but also… we were so good. We went to church together, Bible study together, Creed streaks together, and now his future belongs to God in a different way.”

The post reached 2.7M views earlier this week.

PSL

Tom Wellington is still the go-to reference for looksmaxxing culture, and PSL is making the most of that.

A lot of its recent videos show clips of him when he was younger, then end with a quick screenshot of the app ranking his facial features. They also make sure to include the app’s name in the caption.

This week’s video hit 2.2M views and over 1.5K comments.

Tone AI

Closing with Tone AI, the pilates app known for its slightly toxic and controversial weight-loss tips. This time, it tried a slightly different route with a rage-bait format.

The creator shows her “bloated” stomach, but of course, she still looks extremely thin. The comments are split between people attacking her and people defending her, and somewhere in all that noise, the app gets a little lost.

The video hit 4.2M views.