Innertune Affirmations, the motivational app released in 2022, is now making $60K in monthly recurring revenue.

In the last 30 days, they’ve pulled over 21.9M views.

They’ve been know for their AI animation videos, usually quite long, that explain myths and universe mysteries alongside funky visuals.

This one pulled 8.6M views back in 2023, and most of the posts that followed had the exact same format:

More recent videos have a similar structure, but seems that they’ve been leaning more towards an artistic, rainbow color scheme that is present in almost all posts:

They keep posting (reusing) the same content across all their channels and it seems to be working just as well as before.

This video, posted at the end of August, printed 2.3M views on TikTok and triggered a handful of comments challenging the math calculations from the video.

It doesn’t seem to be the end goal, but it works as an engagement farming hack. Perhaps for this reason, content around number is a constant for them.

Same formats go for Instagram Reels and YouTube Shorts.

You can check all videos here: https://app.shortimize.com/c/2b10pBzIHWsfja