TikTok is full of formats that can be borrowed, repackaged, and turned into growth engines for products, and sometimes the best of them come from the strangest places.

We recently found a lamp shop that is pulling massive views thanks to a creator who appears to be the actual founder.

Whether she actually is or not, we don’t know. But the storytelling is so strong that it doesn’t matter.

Their videos always start the same way: she’s at a market, trying to sell her handmade lamps, and no one buys anything. She shows the frustration, the months of work, the feeling of being ignored.

Then she reveals the entire production process, with a hook as if to say: “Look how much this costs me, emotionally and physically.”

And then came the video that changed everything.

It took the same formula, show the struggle, show the craft, show the pain and amplified it. In this one, she’s publicly humiliated, as while trying to sell her lamp, someone throws an egg at her face.

Except here’s the twist: that first half of the video is AI‑generated, the only real footage is her making the lamp.

And yes, maybe you can’t copy paste it directly to your app, but we’ve seen the same underlying “pity” argument work in many different niches. It’s the same core mechanism in a different wrapper.