Glam AI has been around since 2021, but it wasn’t until earlier this year that they started going viral. 487 million views in the past five months and they also doubled their MRR to $2M.

Their approach: 1 official tiktok account + 29 ambassadors + 1 “glam ai hacks” account = multiple viral accounts

One of their Spanish speaking accounts, has done 28.3M views (tt@mar.glamai):

You may recognize this creator from Couple Joy (she’s also promoting them on the account tt@marlivesaway).

There’s been consistent expansion since hiring their first creator. Glam AI hired 22 ambassadors this year and they’ve already pulled in 83% of total views (since 2020).

Ambassadors are posting in English, Spanish and Portuguese (BR).

Recently, they took a content risk that paid off big time:

They started posting AI transformation videos

You know the crazy Veo3 animal/witch/creature videos you’ve been seeing all over?

They’re mixing it up with UGC and going viral. Half UGC, half AI it’s the Arnold Palmer of content.

The account is tt@cande.glamai, and her top 10 videos are all this format.

The result: over 16M views.

Some of these videos include paid ads, but this latest format has high engagement.

The format: “how??” => direct app cta without even mentioning it

Read more about Glam AI and how they reached $20K MRR in their first 34 days.