A Chinese learning app grew from under 5K downloads last month to 30K downloads in the last 30 days, while reaching around $7K in MRR.

BaoBao: Learn to Read Chinese launched in June 2025. It is now ranked #27 in Education in Vietnam and has reached the Top 100 in more than 20 countries, mostly across Southeast Asia and Southeast Africa.

The app is only using three ambassador accounts, two on Instagram and one on TikTok. Together, they have generated about 1.4M views. None of the accounts has fully broken out yet, but the content is consistent, the hooks are specific, and the best posts are starting to reveal effective conversion.

The strongest hook so far came from @miaaa.studies, who reached 155K views, 1.3K shares, and 1.2K saves with:

“POV: Study Chinese every day, but the only words I remember are 我爱你”

The video is completely faceless. It features a tablet and pen writing setup, which indirectly promotes the app. Then the hook carries the joke.

The post feels relatable to anyone struggling with Mandarin, but it is still niche enough to attract the right type of learner.

Another strong video came from @vionlinmandarin, who reached 136K views with:

“when you’re 19 but still want to learn Chinese like a baby because this is the most effective way to master a language”

This post takes a slightly different angle. It starts with a selfie and laptop clip, then moves into the app demo. That makes it feel more like UGC, while still keeping the same long and specific hook style. BaoBao focuses on small, specific frustrations that people in the niche instantly understand. Then it introduces a “secret” app that helps them solve those problems.