Elsewhere, a language learning app, has found a format that feels more like flirting than studying, generating 9.9M views with one new angle/concept: “Chinese rizz.”

A girl films in selfie mode and walks up to a friend sitting at a desk. She says a pickup line in Chinese, shows the translation on screen, and waits for the reaction. The friend laughs, smiles, or cringes, which makes the viewers laugh.

That is the entire format. And that’s why it scales. Part 2 also went viral:

There is no long explanation, no heavy product demo, and no complicated lesson. The viewer instantly gets three things: a Chinese phrase, a flirty line, and a reaction. That makes the content feel light, social, and easy to recreate, for either a language-learning app, or a “rizz” one.

The strongest hook is also the simplest one:

“Chinese rizz (100% success rate)”

That line helped drive multiple breakout videos, including one with 2.1M views and another with 2M views.

Another version, “Chinese pickup lines,” reached 1.1M views with a solo take on the same idea.

The two person version works because the friend’s reaction becomes the proof. The solo version works because it makes the format even simpler: just the line, the pronunciation, and the translation.