Acely is a study and exam‑prep platform running four TikTok accounts since 2023.

Their creators are students preparing for college, and the videos cover the usual high‑performing topics in this niche:

• exam scores

“how did you get a 36 on the ACT?” → 2.8M views

• admissions tips, and what students should (or shouldn’t) do to get accepted.

“college essay topics to AVOID” → 531.6K views

However, these videos aren’t fully organic.

One video stood out with an 8.8% engagement rate-> a simple list of colleges ranked by number of applicants.

“most applied to colleges for fall 2025” → 944.2K views

They post consistently, feature the app in every video, and share useful tips.

Even if the growth is not fully organic, the strategy works because frequent posting and helpful content are still some of the strongest growth levers in the study niche.