Creed

Bible app Creed had two viral videos this week, both posted 5 days ago by different creators.

Summer hit 1.2M views and 1.6K comments with a silent 6-second UGC clip recorded in her car and overlaid with this hook:

“Is it bad that I asked my boyfriend if he’d choose 5 minutes with Jesus or a billion dollars, and he chose a billion dollars?”

Grace used a similar format with a different hook and pulled 561K views and 450 comments:

“if we’re dating, i want to be your six priority. First yourself, second god, third your mental health, fourth your creed streaks, fifth your future, and sixth is me.”

Both videos drove strong engagement, but the second one managed to bring the app directly into the comment discussion.

Airbuds

Social app Airbuds also landed two hits from different creators, both built around the classic silent UGC clip.

Brady’s hook pulled 490K views and over 400 comments:

“This song flopping will never make sense to me. Wdym 4 of the biggest artists made a seamless collab and it didn’t get played EVERYWHERE. The only place i see it is in my airbuds feed”

Koda took a couple’s angle, showing his girlfriend sitting beside him:

“Am I the only one that’s lost their girlfriend to tomodachi life? I survived the animal crossing phase. I survived the airbuds phase. I survived the Pinterest phase. I survived the sims phase. Tomodachi phase got hands 😭”

The video hit 1.2M views and over 1,000 comments, though most of the comments criticized him for posting an “undisclosed ad.”

Cheaterbuster

Cheaterbuster keeps finding viral storytelling hits, and this is another one we’ve become used to spotting.

Posted two days ago, the video hit 1.6M views and 1,388 comments, with a creator telling the story of how she “followed my husband on a cruise he’s on with his mistress.”

The video goes on for 1:26 minutes.

GoTall

Heightmaxxing app GoTall is bringing numbered list hooks back on Instagram Reels.

On their main account, one video hit 468K views and 825 comments with this hook:

“If you are: 5’5 at 15 // 5’7 at 15 // 5’9 at 15// You WILL be: 5’11 at 18 // 6’4 at 18 // 5’9 at 18”

At the very end, the video cuts to a quick app CTA with an in-app screenshot that clearly shows the app’s name.

Lovable

Lovable has never stopped experimenting with different formats, and one of its most unusual ones seems to be getting traction.

Six days ago, this creator posted “Making a doctors salary with my left hand 😭”,a video where he literally tapes his right hand to his cheek, then shows how easy it is to build a website with Lovable in a split-screen format, letting viewers watch it happen in real time.

It hit 475K views and 683 comments.

Loverzz

Couples app Loverzz keeps pulling views with a format they’ve been testing for a while now.

Two creators sit together and answer whether a situation counts as “cheating” or “disrespectful,” while one of them always gives the most controversial answer possible to push the comments.

Every question appears on screen as an app screenshot, with the app name clearly visible at the top.

This one hit 4.6M views.

Push Up Time

Closing with Push Up Time, a productivity/health app where you must record yourself doing push ups in orders to unlock your apps.

They secured 1.8M views on Instagram Reels this week with a real-life app demo that begins with the creator showing is locked phone and then doing the whole push up thing the app requires.

Even though the app name was shown on camera and in the bio, they still added the engagement farming line “comment app for app name,” and it worked, driving 2,541 comments.

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