38M views, 100K+ bookmarks and 15K+ comments solely from one founder Instagram/TT account.

Copy & paste this strategy if you’re Gen Z building your own consumer app:

The app’s founder/maker used the “explain this new app i build” text over silent face video format.

And went viral multiple times for him: “app idea” or “i’m building the most insane app” which continues into pitching the app as a mix between “BeReal” and other apps.

Spotted working multiple times before “if X and Y had a baby, that’s my app”-type hook. He’s been repeating the format again and again:

Every video is 6 to 7s video. Takes longer to read then to loop through the video which prob leads to repeat viewing and increased engagement/retention.

Strategy is super approachable for any young consumer founder that was born with the TikTok meta.