When we last covered Airlearn, they were going all in with the“crying while learning” era with 3.3M views and 160+ accounts.

In the last 30 days alone, Airlearn’s network pulled 26.4M views. And the accounts keep growing too: they’re now at 200+ accounts.

That’s 40 accounts found since November.

And yet, most of the views are still carried by the same simple format:

Tight frame. Wet eyes. One line of pain.

• “Why is _______ so hard??”

@learnwithantony1

Hook:“why tf is Portuguese so hard?” -> 1.8M views

@learnwithshrimpik

Hook: “Why tf is Russian so hardd?!??” -> 519.1k views

And their most performing account is creator-led accounts posting that format again and again

@bayleeonajourney -> 16.7M views 

(Her “Why is Spanish so hard??” series pulled 2.2M and 1.4M views alone.)

And while the crying-face template drives most of the volume, Airlearn’s creators are testing other formats:

Quiz format:

“I learned English on Airlearn I got this” -> 208.6k views

Storytime twist:

“I’m glad I learned French on Airlearn” -> 1.7M views

You can track all their accounts here: https://app.shortimize.com/c/2b10C3yQgg26Ax