Back in August 14, a random girl uploaded a “why is english so hard” video.

She recorded herself crying while trying to pronounce “this juice” and failing miserably, even with the use of an youtube pronounciation video.

Users found the video hilarious and it became a trend.

It is an headshot, selfie indoors crying video.

Video became extremely viral and reached 40.5M organic views

Link to the full video: https://www.tiktok.com/@amyvisek/video/7538409289317158151

Fast forward a couple days, and there is virality everywhere

PingoAI turned the trend into an app promo and it even beat the original in views.

Reached 50M views and multiple extremely viral videos done by an ambassador.

She just changed the language to spanish and used the app instead of google translator.

Vocaloco did the same, changing the language to Filipino.

In the last 2 days, they hit 4 viral videos with this exact trend.

This is an example of a trend that can be applied to app promos, and hasn’t yet been explored to other niches.

For example:

You can simply change the hook to “why is studying so hard??” and then pop up your study app.

Descriptive tags: selfie, indoors, app demo, crying, headshot

Potential niches: all