This quiz TikTok account did 125M views in just six short months.

More formats and an app idea from G:

The TikTok account, tt@factualquizz, has an insane U.S. engagement, and breakout rate:

They’re not even promoting anything specific, but they do branch off into many niches. You’ll find math quizzes, Jesus quizzes, and pretty much any other kind of quiz you can wish for.

So what are they achieving here?

They’re building up accounts and reach so that they can turn around and sell them. Either the accounts themselves, or to use them for pushing ads for games, or other sketchy schemes.

The point for us app builders is:

These quizzes could be used to build accounts that promote your specific vertical app. It could be big for language learning, relationships, or other similar apps.

My idea: Put an ad (or watermark) in the middle or at the bottom of the video, plus in the caption, and jackpot.

Even better, create a direct quiz app and facelessly advertise it through this multi-account method.

Want to read more on people doing random stuff to rake in views on TikTok? Check out this scheme using Denzel Washingtons voice.