SGE Logo

When a GRWM Outperforms Your Best “Quit Weed” Format

Clear30 turned to TikTok after a year of slow traction, searching for a format that could actually move the needle.
SGE Team
When a GRWM Outperforms Your Best “Quit Weed” Format

Clear30: Reset From Weed is a wellness app designed to help people take a 30‑day break from cannabis or reduce their consumption.

The app launched in 2024, but downloads have remained low.

At the end of 2025, the team moved to TikTok with two separate accounts, each testing a completely different approach.

The first account follows a format we’ve seen across this category-> the creator is a real consumer trying to quit.

“living proof that stepping away from the za WILL set you free”-> 69.5K views.

Even though many apps in this category use this format, it has yet to be proven.

The second account is run by a young creator who explains the downsides of smoking cannabis.

At first, her views were also low but it seems like everything started changing when she mixed that educational angle with a Get Ready With Me format.

“grwm to talk about quitting gardening” -> 630K views, 1,112 comments.

After that spike, she never repeated the GRWM + education combo, and views dropped again.

This raises the question of whether that hybrid format is what actually makes it work.

Premium preview

All You Need to Go Viral

Pro View

Your growth strategy command center

Detailed Analysis

Advanced viral breakdowns

Hundreds of Apps

Competitors & viral formats

Newcomers

Early access to rising stars

Opinions

Deep dives from growth hackers

1000s of Accounts

Competitive analysis database

The Growth Lab

Exclusive newsletter and live events

Niche-Specific Growth Guides

Delivered every month

Cancel anytime.