SGE Logo

Two Truths, One Lie

One hook and one game: 15M views.
SGE Team
Two Truths, One Lie

This is a faceless trend built around one faceless shot.

The creator picks their month and day truthfully, then lies about the year.

With the on-scree hook “2 truths, 1 lie” so the whole point is to guess what is true and what is not.

There is almost nothing to the format. Just a screen recording, a short hook, and one small interaction, yet it’s becoming a trend and pulling 15M+ views.

15.5M views

3.6M views

When you have one good hook and a format where the viewer can guess before the reveal, even faceless video can go viral.

Sound: https://www.tiktok.com/music/Rock-7423291709603514385

Premium preview

All You Need to Go Viral

Pro View dashboard

Your growth strategy command center

Detailed Analysis

Advanced breakdowns of viral content

Hundreds of Apps

Competitors, campaigns and viral formats

Newcomers

Spot rising apps before everyone else

Opinions

Deep dives from growth operators

Thousands of Accounts

A curated competitive research database

The Growth Lab

Premium newsletter, live events and Q&A

Niche-Specific Growth Guides

Fresh playbooks delivered every month

Choose a Premium billing plan
Monthly
$29.99/month
Billed monthly
All premium research
Pro View + AI search
Apps and account database
Best value
Annual
$18.33/month
$220 billed once a year
Save $140/year (39%)
All premium research
Pro View + AI search
Apps and account database
Ambassador Marketing Guide preview
Annual member bonusIncluded
The Ambassador Marketing Guide
$649 valueSee the Guide
Cancel anytime
Secure checkout · Powered by Stripe