StudyTok is one of the most crowded niches on TikTok, yet two formats are still breaking through and pulling millions of views when executed well.

Format 1 — Study routines with the app embedded in the workflow

Creator @ccx.study films her entire study routine from the moment she wakes up, always using the app MeGrow as part of the process.

“3 am school morning routine” → 4.8M views

Format 2 — Slideshows highlighting what not to do

The second format comes from the app Hootly, through creator @studywitholiviaa_.

She uses a fast slideshow, but instead of showing ideal study habits, she focuses on common mistakes.

“the best study method” → 6.2M views

If study apps use these two formats, showing real routines with the app naturally included and making slideshows around common mistakes, they can get more views and build a clearer connection between the content and the product.