In 2025, we looked at dozens of study apps, and even after months of spotting patterns, some formats still surprised us.

Tutorly and iWeaverAI, two study websites, are bringing new formats into app StudyTok, proving there’s still plenty of space for testing out content-styles in this packed market.

Tutorly manages the @gettutorly account, which centers on one visual style. However, their posting schedule has been inconsistent.

Even if the account has not yet passed 500K views, its top video still manages to reach a 36.6% ER.

4 study photos → 4 photo of grades 

“I will pass all my exams”

209.4K views, 4084 comments

4 note‑taking photos-> 3 slides with tips

“Secret study combos for the lazy genius.”

63.1K views, 1891 comments

Creator @janet.jacxson used the exact same format and hit 39.7% ER:

25.7K views, 928 comments

iWeaverAI takes the opposite approach.

From July to December, the accounts kept a consistent posting rhythm.

Each video gets under 300K views, but the main account still reached a total of 1.4M views.

Its highest performing video reaches a 22.7% ER.

“Don’t skip”

297.2K views, 3268 comments

All first three videos show the same pattern: