About twenty days ago, we broke down Tryp’s marketing strategy.

It turns out they’ve just found a new banger viral hook.

A banger hook is a short, one-sentence, to-the-point hook.

Theirs is “I only travel once a year.”

It did 2.6M views, showing people browsing through deals and ending with a beautiful zoom on the “tryp.com” URL.

They’ve ran it before; with more complexity in the hook which hits but the simpler version is just more elegant and direct.

They’re really hitting a nerve with this one; let’s see how much they can scale it.

We’ll be monitoring for you here on Social Growth Engineers.

In the meantime, keep tracking their accounts here: https://app.shortimize.com/c/2b100N40LRuftJ