Glam Up hit #3 in the Lifestyle category on the App Store, beating Tinder, Hinge & co. I decided to dig into their TikTok strategies.

They did… everything. Another distribution masterclass from a team that keeps repeating it.

They have at least four pure slideshow accounts, running full steam: @glamupai, @glamm_up, @glam.up20, and @glam.up18.

They’ve pulled in over 5M views:

Slideshow format:

They also have @somi_glamup and others like @glam.up53, @glam.up47, @glam.up68, etc. Some of these might even be external people running slideshow accounts.

It just shows how much they’ve been experimenting and pushing:

They also have at least one creator running two accounts, consistently posting UGC videos.

@makeupfindsbylillian and @glamupaibylillian are now accumulating over 500,000 views:

They’ve also done regular influencer marketing, with several videos reaching a few million views:

They also have a handful of repurposed content accounts, following the “Rayz” strategy style that pulled in millions of views:

I believe the team behind the app had major success before with similar apps/strategies.

From the trails i found, it could be the same team behind Color Analysis or Rayz. They all seem to be connected & they keep crushing it, again & again:

Keep an eye on all of these accounts with Shortimize’s public collection:

https://app.shortimize.com/c/2a107gCBR1L2fu