this AI app printed 197M views on IG & TikTok with this 50% AI 50% recycled format…

…for one most boring utility app:

Everyone and their mothers’ grandmothers are building AI text humanizers.

But they’re not marketing them like these guys (could be just one guy behind this as far as i know)…

In fact, competitors must be struggling so much that they just bid on the traffic they’re driving from TikTok, on AdWords.

Two are literally using “Twain GPT” as their h1 pretending they are Twain GPT (even I clicked by accident):

TwainGPT is selling a writing humanizer… with zero human content.

He’s been on and off posting since last year, but only gained traction in the last 6 months:

197M views, 1.2M bookmarks, and 203K shares…

Full AI opening clip:

Guy in lecture hall, with all kids in the background.

It’s not even trying to look human. That’s what I noticed lately; if you go AI, go full-on. People in comments will take the rage bait and it might boost your video.

Then he goes in with another hack:

Repurposed second clip (guy projecting Twain GPT)

Website demo in class

That’s all, over and over

Main account is:

ig@kevgpt with 168.5M views

He moved quickly to TikTok with 10 accounts

They’re all here for you to check:

https://app.shortimize.com/c/2b10ANnVV9eIHK

tt@azimz9 was running back in 2024 with full slideshows

“how it got accepted into all Ivy League schools”

tt@kevgpt posts the same content as Instagram but with a catch

He’s using ads on that one.

Seems like he’s testing ads vs. organic approach.

Viewers comment to spot AI and boost engagement (hack mentioned above):

16K likes on first comment alone.

Utility app + AI avatars = Hardcore mode.

There are multiple routes to AI content, and those guys might be nailing one of them.

Any “moat” on that format? Unsure.