This is one of the clearest examples of how a smart TikTok strategy can blow up a whole category.

GPTZero is an online tool that detects whether a text was written by AI (ChatGPT, Gemini, etc.) or by a human.

They work with 38 creators. They posted a few things back in 2023, but the real push started in March 2025, once the creator network became active.

Since then, they’ve already hit 142.7M views, with one video alone reaching 30M.

But what’s happening here is different from every other study app.

In most cases, creators are either students (the majority) or teachers.

GPTZero has both and each group promotes the site from their own angle, which expands the use cases. Student creators like @studywithsawyer, who pulled 53M views on his account alone, use pure storytelling. 

He films himself talking to the camera, explaining how a professor accused him of cheating and how the tool ended up proving his side of the story.

His biggest video, where he breaks down the whole situation, pulled an insane 30.8M views and 12K comments.

“so last class my professor put someone’s essay on the screen and said”

Then you have the teachers. They show how they catch AI‑written assignments when grading their students’ work.

“There were five pastes overall.” → 9.5M views.

Here are the best hooks and stories. It’s seriously worth binge researching if you’re in a similar space.