Cheaterbuster’s creator network keeps getting better at one thing: turning the app into the payoff inside a high-emotion story.

Take a look at this recent hit from a creator filming herself in the car, crying, as she drives to “drop off divorce papers to her husband”.

That video pulled 7.4M views.

“Driving to my husband’s mistress house to serve him divorce papers 💔”

She starts the video in middle of the emotional climax.

It feels immediate, emotional and it makes you need the rest of the story.

The format looks like this:

high-stakes personal moment + live emotional reaction + product as the evidence layer

Now all that is left is finding creators willing to go there.