The right way to scale an AI fitness app
A simple masterclass on scaling from China to the west.
Meet PeakWatch AI.
An apple watch AI personal trainer that measures body battery, recovery, exertion and HRV.
Launched in the summer of 2024 and popular in China, PeakWatch is now successfully scaling to english and spanish speaking countries through tiktok.
From $50K MRR and 30K downloads last month to $60K MRR and 40K downloads in the last 30 days.
They stand out from other Apple Watch apps with two simple metrics.
Body Battery shows your energy throughout the day, and Recovery Score tells you if your next workout should be hard or easy.
Effective and marketable features.
PeakWatch growth engine
They are running a total of 13 accounts.
6.8M views since they started uploading in the end of May 2025.
Ambassadors are mostly branded with “peakwatch” or “workout”
The content strategy varies between them.
And 2 of them standout:
These ambassadors have the same total views, but completely different content strategies.
workoutwithisabel1 uploads short videos with headshot selfies in english.
She constantly reaches 100K+ views on some of her videos, but no virality.
Her most popular video was uploaded 1 week ago.
A “sipping drink” selfie followed by the “body recovery” apple watch feature.
Hook: “I have an Apple watch but I don’t use any App” – 466K views
On the other hand, sofia.peakwatch uploads faceless slideshows in spanish.
And they work too.
In August, she hit a viral 2-slide faceless slideshow.
Super easy to replicate, with 1.5M views, promoting the app indirectly.
Hook: “What’s the Apple Watch even good for at the gym? Probably just for heart rate.”
2nd slide: “Just the heart rate?” (with 4 different app features image)
A simple format that quickly showcases the versatility of the app and makes people interested in both the Apple Watch and the app.
The slideshow got over 100K likes and 20K saves.
They managed to find 2 versatile content strategies for UGC’s that work.
Headshot short selfies promoting the watch (indoors),
And faceless 2-slide slideshows showcasing its features. (gym images)
A 2 format dominant UGC strategy
PeakWatch focused on 2 completely different formats and they are both working.
They are perfect for UGC’s.
Fast, easy to make, and with potential for consistent viewership.
We’ll keep you updated on their formats and strategy changes.
