Two girl boss founders + two orders of matcha =

1 aesthetic daily routine calendar app with almost 20 million views.

If you’re good at riding the wave of popular trends, you can turn anything into revenue.

And so that’s what these two girls have managed to do.

They’ve accumulated 19.2M views on their account with over 323 videos.

It’s no secret that matcha has been making huge waves for the past year, and it’s not slowing down. With a current global market value of $4.3 billion dollars, Gen Z is in love with this green coffee alternative.

These two girls went viral using matcha in their hook:

Hook: “A matcha and a matching schedule hates to see us coming”

Length of the video: 6 seconds

Total views: 467,2 k

Bookmarks: 3,5 k

So they did a remake that did even more views here:

Hook: “ Life feels so peaceful when you become best friends with a girl who never tries to compete with you, there’s no jealousy, just peace. You always support and love each other and can talk about anything and everything”

For indies out there, there is an angle for anything. Sometimes it’s riding the wave of what’s mega popular and finding a way to connect to your app.

Even a “daily routine” app.

If you can build a community to power it, it can become a great MRR product.

Love Gen-Z marketing tactics? Check out how this astrology app is killing it with Gen Z.