Language app Sylvi Penpal was released in 2024. So far, both downloads and revenue have remained quite low.

But recently, the app started growing its reach by taking a stronger bet on TikTok as well as Instagram, where its content has gathered a total of 21.55 million views.

One particular slideshow format has been getting higher engagement: a sequence of phone-taken photos, each featuring a strong hook designed to capture the audience’s attention.

The videos with the most views all start the same way, with the hook: ‘If you can read this, then you’re…”

These videos have triggered quite a lot of comments consistently, with the most popular one pulling 3,447.

Some viewers leave positive reviews of the app in the comments, but this positive buzz is far from translating into real traction for downloads and revenue.

To view the collection, click here: https://app.shortimize.com/c/2b10ShmQuX7KIl