For Codibook, a fashion shopping app centered on K-fashion trends and personal styling, growth wasn’t fast. It actually took them 4 years.

They have been active on TikTok since 2021, but their content only started gaining meaningful traction in 2025.

And that traction came from the main account @codibook_official, which accumulated 19.3M views.

A clear pattern becomes visible.

The creator films multiple outfits that represent a specific niche or identity.

“pov: your outfit based on your university major (part 3)” → 2.5M views

“pov: your outfit based on your MBTI type” → 2.3M views

Recently, the brand has been testing a new format.

A slideshow showing different clothing sets.

“pieces everyone’s loving right now and how to style them” → 757 views

But it’s not getting nearly as much attention.