We found a dating app relying only on male creators.

Distill Dating is using a creator strategy built entirely around men: four male creators, all using the exact same format.

They open with a disappointed expression, followed by a hook complaining about dating apps in general or calling out competitors.

“Nah twin, it’s a good thing that you have 100+ matches on tinder and hinge and havent found a single one tha you actually like… just keep doing it for two more years and maybe you’ll get more than a “hey! Wyd?””

For now, views have been consistently low.

This category is huge, and the formats that work are already very defined.

People want to see:

• Date tips
• Creators telling the story of their dates
• Street interviews

These are the formats that consistently perform. We’ll be tracking whether they find the next breakthrough format.