Honest is a couples app focused on improving communication and connection through daily questions.

In November 2025, the app seemingly acquired a TikTok account that originally belonged to its competitor, Flamingo Cards.

Flamingo had a very simple format on that account, a slideshow showing screenshots of the app’s questions and some of those videos reached 6M views.

In 2025, Honest used the account’s existing visibility and the audience Flamingo had built, then changed the format.

The new approach:

A slideshow of date ideas, where each slide is a different idea and the final one is using the app.

“date ideas” → 5.6M views

Another format shows the stages of a relationship, as the slides progress, the relationship evolves, and the app appears right after the first date.

“chapter 1” → 3.8M views

Across the account, they try to position the app as a step in the evolution of a relationship

“us now” → 1.3M views.

However, the app still doesn’t have many downloads, suggesting this new format might have good virality potential but less power to convert.