This trend starts with someone asking for the “good” version of what they should want: a matcha, organic kombucha. Something healthy and more socially acceptable.

But when that option is not available the other version of themselves comes out: a strong drink, a cigarette and an ashtray. Something more chaotic and honest.

The joke is the gap between the version people perform and the version they actually live.

You can adapt this to your niche with gap between what people say they want and what they actually do.

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Sound: https://www.tiktok.com/music/original-sound-7136926389952940806