We know we said not to do AI meeting summary apps, but this one was already large and making $700K a month with 300K downloads before it even started, mostly driven by paid ads and other channels.

They recently launched a couple of interesting accounts and got really good views with one of them, reaching 14.1M.

Top hooks:

• “POV: Your boss forgot they approved your time off…”

• “POV: You’re getting accused of saying it. A Slack detective story. 🕵🏼‍♀️ (no hate reasons)”

• “POV: Your coworker sets you up in a meeting”

• “POV: Your boss tries to accuse you of doing something you weren’t assigned for”

• “POV: You save yourself from a 30-minute argument with your boss”

• “POV: Your boss is trying to accuse you for no reason”

• “work from home employee’s office is 5cm away from her bed”

• “POV: your boss swears they never approved your PTO”

• “POV: your boss tries to blame you for THEIR mistake”

They use scenarios centered around AI use in interviews or scenes where the creator pretends she’s secretly filming the meeting, creating a fake skit in the process (smart hack).

This video reached 2.2M views and directly showcased the app’s value:

Many of the other videos tackle the “AI in interviews” problem — which is becoming a big issue for many employers — and this one hit 3.2M views just three days ago:

Engagement is strong, and they recently launched a second account with this creator: https://www.tiktok.com/@9to5muse

These are possibly more advanced videos but work really well as a skit-based strategy for consumer-prosumer apps (even B2B).