The 50M Views Faceless PC Build App Strategy
BuildCores is a 3D PC part picker that lets people visualize a desktop build and performance before they buy anything.
Last month, the app passed an estimated 150K downloads.
It’s now a top 100 utility app across much of Central and Eastern Europe.
BuildCores also runs a 42-account network with 21 Instagram accounts and 21 TikTok accounts.
So far, they’ve driven 29.5M views on Instagram and 19.5M on TikTok, for 49M total views.
One Instagram account, @mo_buildcores, generated 21M views by itself.
It posts faceless 3D PC builds paired with short, relatable PC gamer hooks.
“If i lag again I’m ending it all” hit 6.5M views, 48K shares and 55K saves.
It even went viral twice using the exact same hook.
“Ofc I found this website after building my PC” pulled:
4.9M views and 105K saves + 1.9M views and 35K saves.
BuildCores scales reach through “satellite” accounts that look like creators, but mostly post faceless content.
About 88% of those accounts include “buildcores” in the handle, and they generate roughly 94% of the total tracked views.
This is a distribution system:
One hero creator for breakout reach → a cloned identity setup for attribution → reposting across Instagram and TikTok to stack views.
Track their entire collection on Shortimize:
