We’re not done with long talking videos just yet.

Spicy Cubes has already built one of the strongest multi-account UGC machines in e-commerce.

They started by copying Tabs Sex Chocolate original TikTok viral strategy where creators film themselves telling long personal stories about cheating, hookups, relationships, or betrayal.

Somewhere inside the story, Spicy Cubes becomes the plot twist.

Yet they are starting to hit the stage every strong UGC machine eventually reaches.

People recognize the ad but they still watch anyway.

Creator @spicy.bells just pulled 24.4M views with a long talking-head storytime video.

She puts on on-screen hook: “i broke up with my best friend bc she cheated on her fiancé”

Then she goes on to talk for nearly 8 minutes.

The comments show the format is becoming recognizable.

People are calling it out directly:

• “Spoiler alert: it’s all about the spicy cubes”
• “Immediately I heard ‘Spicy Cubes’”
• “I’m always so locked in and then they mention spicy Cubes 😭”

But the video still hit 24.4M views, which shows how far a creator with good storytelling can carry a simple talking video.

Find creators who can hold attention long enough that even ad recognition does not kill the video.