Some products already have real demand before they start posting short-form content. People find them through search, word of mouth, or by already using the product. For these products, short-form is about turning that demand into content that can reach more people.

That is where Julius AI seems to be right now.

The website is already established, with more than 150K daily organic visits, and Julius is now using creator content to scale even further.

Since the beginning of May, Julius has started scaling a 20-plus account campaign, mostly on Instagram, with some of the creators also posting on TikTok. The wave is still very new, yet it has already generated 6.8M views.

Most of that early traction comes from two accounts that found very different ways to sell the same product.

The first is @insiderbrandon, who has already generated 3.3M views. His format is narrow and extremely consistent. He records himself at his desk, hands on the keyboard and mouse, looking at the screen, while a long hook lays out a finance or investment-banking scenario in intense detail.

Then, halfway through the scenario, Julius enters lightly.

His strongest video hit nearly 900K views on May 14:

The story centers on a tense banking moment involving a model, a multiple, and a senior banker asking for a number on the spot.

Julius is not introduced like a product ad. It shows up as the second screen, the tool sitting next to the spreadsheet, the thing that helped get the answer fast enough.

The second creator, @productivityari, has taken a broader route and generated 2.2M views so far. Rather than sticking to one exact structure, she is testing a few adjacent ones, and two are standing out.

One is direct competitive framing. Her best-performing video, around 350K views, opens with a dismissive line about using ChatGPT for data analysis, then pivots into Julius as the better tool, followed by a fast tutorial.

The second is more internet-native and less technical: the familiar “I love Gen Z because WDYM…” structure, in this case built around the idea of a website that can turn Excel files into a PowerPoint. That version reached 333K views.

She also enhances conversion by often asking viewers to comment a word, like “powerpoint,” to get the website link, even when the product is already visible in the video.

Julius already had the utility. What this wave is proving is that growth comes from wrapping that utility in the right context, finance pressure for one audience, PowerPoint pain for another, and then turning curiosity into action through the comments.