SpicyCubes is an e-commerce brand selling bite-sized, chili-coated gummy “cubes” marketed as a natural aphrodisiac. They’ve built a multi-account UGC network that packages the product inside messy, close-friends-style storytimes.

We’ve tracked 64 accounts total and multiple pages of profiles are sitting at several million view total:

• tryspicycubes1: 10.6M total views (avg ~106K/video)
• vannaspice: 9.1M total views with a 10.1% engagement rate
• spicyqqueen: 7 M total views
• wantsitspicy: 4.8M total views
• cravespicycubes (IG): 4.2M total views (avg ~41.7K/reel)

The top 10 accounts alone add up to ~50M views, which shows how much volume they can generate without needing a single “main” brand page to carry the story.

You can check out all their accounts here: https://app.shortimize.com/c/2b10gQ05lV0iuB

In the last month, they pulled 14.7 million views.

One thing we noticed: a creator posted the same storyline on two different accounts, and both versions went viral. But it wasn’t a repost: different outfit, different take but the vibe is the same: filmed in the car, delivered like a private “group chat update.”

“Calling off my engagement” -> 4.2M views

(second take, same plot) -> 2.3M views

2.7 M views

The CTA is hiding in plain sight

A key shift in how this looks on-feed: the product isn’t being sold in the caption or the comments. Most videos avoid a hard “buy this” push. The strongest CTA is usually just “link in bio.”

The branding is mostly carried by:

• the username (@spicycubes / @wantitspicy / @tryspicycubes variants)
• the mid-story mention of the cube as one detail in a longer personal narrative

So viewers get hooked on the story, then they check the profile for context, parts, or follow-ups and then they can see the product on the profile.

Their hook performance snapshot matches what the feed feels like:

• Long hooks outperform short/medium hooks by average views
• Hooks that use quotes (the “someone said ___” / “he texted ___” style) largely outperforms other hook types

That aligns with what they’re publishing: long, specific, text-heavy setups that sound like you’re watching you friend’s private story.