This trend continues to grow since we last covered it in November.

The format is the same: a creator posts a selfie or a pretty photo then reveals an unhinged text from a partner, ex, parent, sibling through a conversation screenshot.

The hook looks something like:
“Sometimes you just have to read your [insert person]’s text and move on with your day.”

You can adapt it to almost any relationship dynamic: parents, partners, friends, siblings, even delivery drivers.

For apps, the easiest move is to keep the same setup but swap the conversation screenshot for an app screenshot. You catch the viewer’s attention with the hook on the first slide and the second slide reveals the product instead of the text.

54.1M views

30.6M views

22.9M views

Sound: https://www.tiktok.com/music/original-sound-7503966096790194966