We found a strategy that seemed promising, but we could not scale it again.

PillowTalk Sleep Tracker is an AI‑powered sleep‑monitoring app.

Right now, they only run two TikTok accounts.

Both creators film night‑time, in‑bed videos, showing the small frustrations and distractions that keep them from falling asleep.

Nine months ago, one creator finally hit 1M views.

“pov: trying to fall asleep but your a corporate girly whose got work in the morning”

But since then, the views dropped back down.

And even with a stable format, the creators never show or mention the app.