Lingotalk

Language app Lingotalk hit 1.3 million views two days ago using the same hook that keeps going viral.

“Why is Spanish so hard?” followed by the UGC creator crashing out and having a funny back and forth with the AI tutor.

Most of the 400+ comments are about the app.

DuoCards

DuoCards, another language learning app, also secured a solid hit this week.

“I envy people who learned English first. You’re telling me you somehow naturally knew the difference between “complement” and “compliment”? Come on now”

She pulled 1.3 million views and nearly 1,300 comments.

Sherlock

Sherlock, the AI face search app, pulled 318K views and 318 comments with a “Cheaterbuster” style video.

“POV: finding out your bf is a s3x offender and he completely denies it”

Half the comments ask about the app, the other app beg her to call the police on him.

Cerca

Dating app Cerca is now using the creators themselves as bait to get people downloading the app. And spoiler, it’s working.

“My application to be your boyfriend // Ben – 27 // 6’3” // Will not refer to women as females // Pays for all dates // Owns more than one pillow // Only on Cerca //Has gone to therapy (voluntarily)”

The video is just him biking around the city. It pulled 378K views and 895 comments.

Snooze Proof

Alarm app Snooze Proof went viral with a format we’ve seen before in this niche.

“crashing tf out because I have to take a pic of a fkin PLATE to turn my alarm off. no snooze.”

The video hit 531K views and over 500 comments.

Blossom

Finance app Blossom jumped on the Hantavirus hype with a talking-head video: “5 stocks to buy if the Hantavirus breaks out.”

In the caption, she says her portfolio is linked in bio, directly on Bloom.

The video hit 921K views.

Airbuds

Airbuds keeps pushing its international strategy, and this week one of its Spanish creators reached 274K views.

“average song your little cousin probably listens to on Airbuds:”

They’re still going all in on the silent UGC reaction format.