98% of consumer app founders never think of this UGC scaling hack.

It’s SO simple yet can make you save 000s of dollars:

Sitly is a Dutch app launched 2 years ago.

They’re generating $250,000 MRR (80K downloads last month)

6 accounts doing 106,813,700 views in total:

Each of these accounts are targeting a different country

They mix formats but best performing videos are UGC formatted

But here’s the catch:

They use the exact same creator & exact same video for all languages

All they do is translate the text hook.

This same video got:

9.9M views & 49K likes => Netherlands
8.2M views & 63K likes => Germany
1.3M views & 10K likes => Spain
525K views & 8K likes => Canada

Formula:

1/ Select your top performing UGC creator
2/ Have them record 5-10 videos (faceful, non-talking OR lip-syncing to viral audio)
3/ Write hook, translate in all languages & post
4/ Make sure you make any small adjustments, like

Sitly’s hook mentions babysitting pay per hour

So they change it to reflect each country (NL – 15€, ES – 12€, IT – 10€)

You can use this to create dozens of language-specific UGC accounts at a fraction of cost

Relying on only your top 2-3 UGC creators