This format is popping off right now because it turns private thoughts into content.

People are using this sound and the hook “I’m just a woman” to show their screen recording of their notes app or messages: unhinged drafts, “things I wish I said,” delulu lists, late-night spirals, messy situationship math.

Notes are basically a confession booth, and it’s the randomness of it all that makes it funny.

If done smartly, you can easily plug-in a quick mention to your app as one of the notes (i.e. “remember to download X to do Y”).

Numbers flying right now:

7.3M views

6.5M views

The sound is also just trending on its own.

10.3M views

Sound: https://www.tiktok.com/music/Amy-March-monologue-7434073388458724142